Tuesday, 8 July 2008

China's Creative Imperative - Kunal Sinha

"I've learnt from my experience in China to never under-estimate the Chinese. Kunal's insight creates a compelling case that they have what it takes to move beyond the world's factory to become a force in creativity. "
— Colin Giles, President, Nokia China

Burying your head in the sand...
....if you think that China is not going to become a creative force in the future. This follows on from my last post, creativity in China is booming at the moment, especially in the fields of music and illustration/design. It's timely that a Strategy Director at Ogilvy Greater China has just published a book on the subject.

China' s in a unique position to absorb the best of all the creative talent and ideas arriving on it's shores, and to build a strong visual/design community and identity of its own. I think the next ten to twenty years will be a hugely exciting time to be involved with this kind of work in China. As the above image illustrates, the Chinese have a unique sense of humour and it will be this, combined with striking visual imagery which will hopefully provide some very inspiring work.

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