Viral Vinyl - Tallulah Rendall
Tallulah Rendall, a British musician, has come up with a very inventive way of combining the immediacy of the digital download with the pleasure people take in owning and collecting vinyl records. She's launching her newest single on both formats. At an event in Bush Hall in West London, everyone to attend will receive a specially wrapped copy of the vinyl.
Each record comes with a unique download number that the recipient can then pass onto friends. The people whose code gets used the most will receive a free album when released.
It's a great idea to get people involved with the promotion of music they love while rewarding them at the same time.
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