The Ogilvy 8

Here's an interesting new blog that has been set up by Ogilvy in China. The premise is that the Beijing Olympics will be the first major worldwide sporting event to take place in the Web 2.0 era. 8 Ogilvy employees will contribute to the blog over the course of the games, four writing in Chinese, four writing in English.

In the first post, Kaiser Kuo points out that the 2008 Olympic Games are taking place "in the age of Internet, video sharing, citizen journalism, social networking, of microblogging". In a country where approximately 110 million people blog and 253 million are online, this could have quite big impact.

The site can be found here