The Photographic Adventures of Nick Turpin

Here's an example of a brand having a good online idea to promote one of it's products only to be let down by a poorly laid out and frustrating website.

Samsung sent renowned street photographer Nick Turpin around Europe with their new 8 megapixel cameraphone. His mission was clear and simple, to take the best photos he could using the Samsung phone. Visitors to the website suggest the themes that Nick must focus on during his travels. These range from "Beer" to "Space" to "Sticker" and "Danger".

The site is well linked, Nick has a Twitter page, a Flickr gallery and you can see where he is on Google via GPS and the associated pages work well. But the microsite itself looks cheap and is annoying to navigate. It's a shame, because the quality of the photos and the quality of the idea is high,but it's let down by the microsite. It could have followed a much better formula, as shown in a website like this - put together by an amateur photographer. Anyway here's some examples of how Samsung have used various platforms to spread the message.